SILAS CAPITAL INVESTMENT 2013.
Tracksmith makes premium performance apparel that celebrates the style and culture of running. The brand represents a new breed of performance and lifestyle apparel targeting the avid runner and the brand's New England aesthetic is a direct response to the overload of flashy clothes that saturate the market. Tracksmith fills a void in this market, bringing together quality craftsmanship, performance fabrics and classic styling. You could call Tracksmith the anti-Nike. The company was founded in 2013 by Matt Taylor, a former competitive runner and Puma executive, and Luke Scheybeler, co-founder and former creative director of the iconic cycling brand Rapha.
Silas Capital invested in 2013, alongside Index Ventures, Lerer Hippeau Ventures.